HVAC Business Targets Homeowners to Get New Customers Case Study Objective
To measure the effectiveness of Valpak in reaching potential customers to keep heat & air conditioning techs busy and drive sales and return on ad spend (ROAS).
HVAC Marketing Strategy
Distribution
Mailed 260,000 high-quality households 4 times across 3 HVAC company markets
Targeting
HVAC business team supplied a list of serviceable areas to match back to Valpak zones and target the ZIP codes most likely to generate response / impact conversion rate.
Products
Print: Blue Envelope inserts with QR codes and call tracking
Digital marketing: valpak.com business listings for local SEO
Offers
Market 1: $50 off any repair; free diagnostic call; $20.21 full HVAC system tuneup
Market 2: $500 off 16 SEER or higher new unit replacement; $59 tune-up; $50 off any repair
Market 3: $50 off any repair; $49.95 HVAC tuneup; free diagnostic call with any repair
Results of the Case Study
$417,595 (30% of total sales) from Valpak leads
$8,849 avg. install job ($431 higher than total avg.)
$1,378 average sale ($109 higher than total avg.)
13:1 return on ad spend
HVAC Market 1 Spotlight
$204,490 in incremental sales ($334,620 total)
132 incremental customers (57% customer lift)
$1,549 average sale (30% higher than total avg.)
27:1 return on ad spend
The results of the program confirmed the Valpak audience responded to the marketing efforts, increasing sales and generating a higher average ticket and a positive return on ad spend for the HVAC services provider.
In addition to powerful print solutions, Valpak is the local marketing agency that can boost your online presence with pay-per-click (PPC) advertising, social media, phone call tracking and website design for Staten Island businesses. Contact us today: